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Keywords: PRISMA
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Journal Articles
European Journal of Innovation Management (2025) 28 (10): 5301–5330.
Published: 30 September 2025
... reality (AR) tools that enhance the online shopping experiences and draw in more consumers. Innovativeness Innovation Consumer behaviour Meta-analysis MASEM PRISMA On the other hand, Marketing researchers (e.g. Kim and Baker, 2025) contend that the continuous use of the same products along...
Includes: Supplementary data
