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Keywords: Packaging
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Journal Articles
European Journal of Innovation Management (2010) 13 (3): 333–354.
Published: 03 August 2010
...Maria Vernuccio; Alessandra Cozzolino; Laura Michelini Purpose Packaging is a strategic tool that merits holistic management. Three managerial disciplines have the potential to significantly influence packaging strategy: marketing, logistics, and ethics. Despite the multidimensional nature...
