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Keywords: Performance expectancy
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Journal Articles
European Journal of Innovation Management (2026) 29 (7): 2122–2141.
Published: 03 February 2026
...Vandana Vandana; Sheshadri Chatterjee; Zoltan Rozsa; Alberto Ferraris Purpose Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study aims to analyze the impact of performance expectancy (PE) and training (TR) on AI adoption (AIA). Moreover, our new conceptual model...
