...Felix Simon Rudolf Becker; Kevin Escoz Barragan; Daria Huge sive Huwe; Beatrice Shenara Ernst; Giuseppe Strina Purpose In the ever-evolving digital landscape, this study aims to explore which specific personality traits contribute to the innovativeness of startups, with a particular emphasis...

... structural equation modelling, the authors hereby analyze the influence of economic, emotional, social and altruistic values on e-WOM intentions, and the moderating effects of the big five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism) on this relationship...