... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode AI adoption TOE model Individual entrepreneurial orientation Pharmaceutical industry Firm adoption model Technology shapes corporate structures, influencing their size and determining their potential actions...

...Alicia Ramírez-Orellana; Silvia Giralt-Escobar; Cristina Blanco-González-Tejero Purpose This paper explores effective management strategies to optimise corporate value in the pharmaceutical industry. It uses key variables such as research and development (R&D), board gender diversity...

.../methodology/approach The authors apply a time-lagged, multisource and survey-based research designed to test the proposed model in the pharmaceutical industry where knowledge is a source of innovation. The data collected from companies operating in such an industry were analyzed by utilizing hierarchical...

...-pharmaceutical sector, but also in other sectors and territories, Kang and Sakai, 2000); the emergence of alliances as an integral component in firm R&D strategies in the bio-pharmaceutical industry (Hagedoorn, 2002 ; Demirkan, 2018 ; Powell et al., 2005) but also more generally (Rice et al...

... projects on time, they ignore innovative opportunities that are not directly related to the project. External specialist companies are an increasingly important source of innovation and the ability to manage them effectively is essential for maintaining competitive advantage in the pharmaceutical industry...