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Keywords: Product launch
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Journal Articles
European Journal of Innovation Management (2022) 25 (1): 95–112.
Published: 03 November 2020
... Publishing Limited Licensed re-use rights only Product launch Product strategy First-mover advantage Digital camera industry Entry order Online customer evaluations Academy of Finland 279087 In this explorative study, we set out to analyze the relationship between entry order...
Journal Articles
European Journal of Innovation Management (1998) 1 (3): 106–122.
Published: 01 December 1998
... with products of high and low levels of advantage. Then, we describe the research method used to examine these propositions. Finally, we present the results of our study and draw conclusions. © MCB UP Limited 1998 New product development Product launch Project management Strategy...
