... the data, which was processed using an exploratory factor analysis and partial least squares structural equation modeling. Findings The findings shows that perceived value is positively related to purchase intentions and it was affected by both perceived benefits and perceived costs. In particular...

... curiosity toward the product. Study 2 links rumors to preannouncements, and shows that rumors set expectations that become confirmed or disconfirmed by preannouncements. The results show that the curiosity evoked by the rumor has a significant impact on purchase intentions toward the new product, especially...