... of interest. © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence AI regulation EU AI act Institutional theory Dynamic capabilities Qualitative research Innovation RQ1. How do AI integrators perceive the role...

... is to contribute to advancing knowledge through the collaboration between scholars and practitioners. Design/methodology/approach This paper employs a qualitative research method in the context of Italy. Throughout the research process, relevant practitioners were engaged to bridge the gap between academic...

... needs, target market (guests), market position, size, technology characteristics, etc. (Osei et al., 2020a). Fourth industrial revolution Enhancement measures Technology adoption COVID-19 SDG 9 Qualitative research The hospitality industry has been recognised...

... innovation and identify internal and external factors that facilitate its successful implementation in the food industry. Design/methodology/approach An abductive and qualitative research approach was followed. Data from a multinational food manufacturer were collected from a variety of sources, which...

... Qualitative research Uncertainty management Successful new product development (NPD) has become an increasingly important factor for sustained competitiveness of firms. But current methods for managing NPD processes are challenged on several fronts, literature on NPD processes is fragmented, and many...