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Keywords: RMO
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Journal Articles
Ali Abdallah Alalwan, Abdullah M. Baabdullah, Joma Omran Mahfod, Paul Jones, Anshuman Sharma, Yogesh K. Dwivedi
European Journal of Innovation Management (2024) 27 (2): 521–550.
Published: 15 August 2022
... and innovation performance. Design/methodology/approach The conceptual model will be proposed based on three main theoretical perspectives: relationship marketing orientation (RMO); Kirzner's alertness theory; and the DeLone and McLean model of information systems. The data of the current study were...
