... the resource portfolio into bundles of unique capabilities that can be leveraged within a certain competitive environment is critical for developing new innovative products (Ireland and Webb, 2007). As such, we argue that prior experience in innovative activities provides managers a basis to more fully...

...Xueli Huang; Geoffrey N. Soutar; Alan Brown New product development (NPD) is crucial to the survival and thriving of a business entity and a firm’s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small...