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Keywords: Retro-marketing
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Journal Articles
European Journal of Innovation Management (2013) 16 (4): 495–516.
Published: 30 September 2013
... as regards the compatibility of neo-retro-design and innovativeness. Dr Claire-Lise Ackermann can be contacted at: claire-lise.ackermann@esc-rennes.fr © Emerald Group Publishing Limited 2013 So far, however, there has been little academic research on retro-marketing, apart from the major...
