... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Hospitality industry Digitalization Performance Entrepreneurial orientation Innovativeness Proactiveness Risk-taking Opportunity-seeking PLS-SEM...

... are positively associated with higher levels of innovation performance, which is moderated by entrepreneurial orientation in terms of innovativeness, risk-taking and proactiveness. Moreover, competitive hostility, as a control played a significant role in the moderation effect between technological opportunism...