Keywords: Routinisation
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Journal Articles
European Journal of Innovation Management 1–18.
Published: 08 September 2026
... that routinised, regular GenAI use, rather than time since adoption or total interaction intensity, is the usage dimension most closely linked to stronger market-facing digital presence. Originality/value The paper provides post-adoption evidence on GenAI in SMEs by linking behavioural usage logs to later...

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