Keywords: SCAMPER
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Journal Articles
European Journal of Innovation Management (2026) 29 (7): 2316–2339.
Published: 03 April 2026
...Juan Ernesto Perez-Perez Purpose This study proposes a hybrid human–artificial intelligence (AI) innovation model that combines the SCAMPER creativity technique with generative AI (Gen-AI) to promote product and process innovation capacity in organizations. Design/methodology/approach A case...
Includes: Supplementary data

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