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Keywords: SDG 9
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Journal Articles
Exploring measures to enhance the low adoption rate of IR 4.0 technologies: a qualitative inquiry with hotels during COVID-19
Available to Purchase
European Journal of Innovation Management (2024) 27 (5): 1547–1574.
Published: 26 December 2022
... issues that will ensure the successful adoption of such technologies to enhance hotel business. In line with SDG 9, this study also seeks to promote sustainable innovation in the hospitality industry. Practical and theoretical implications have also been discussed in this study. © Emerald Publishing...
