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Keywords: Sales management
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Journal Articles
European Journal of Innovation Management (2000) 3 (1): 27–36.
Published: 01 March 2000
...Erik Jan Hultink; Kwaku Atuahene‐Gima; Iris Lebbink Although several studies have suggested that the salesforce is a major contributing factor to new product success, few studies have focused on the role of sales managers and salespeople in new product launch, particularly with respect to its...
