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Keywords: Scenario planning
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Journal Articles
European Journal of Innovation Management (2003) 6 (1): 18–31.
Published: 01 March 2003
... is the cash flow engendered by improvements in the company’s competitive abilities (increases in sales, market‐share, profitability and self‐financing ability). © MCB UP Limited 2003 Small to medium‐sized enterprises Technological innovation Competitiveness Product innovation Scenario...
