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Keywords: Service design
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Journal Articles
Armando Calabrese, Antonio D'Uffizi, Nathan Levialdi Ghiron, Luca Berloco, Elaheh Pourabbas, Nathan Proudlove
European Journal of Innovation Management (2024) 27 (9): 94–126.
Published: 09 February 2024
.... Design/methodology/approach The methodology entails the integration of service design (SD) and action research (AR) methodologies, characterized by iterative phases that systematically alternate between action and reflective processes, fostering cycles of change and learning. Within this framework...
Includes: Supplementary data
