... brands Experiential technology acceptance model Signaling theory Augmented reality Consumer behavior Digital technologies have transformed how consumers interact with brands, particularly in online retail contexts where immersive tools like Virtual Try-On (VTO) are increasingly adopted...

...KwangWook Gang; Sunwoo Kim Purpose This study examines how deep-tech startups transition from public support to private capital. Drawing on signaling theory and the resource-based view, we investigate how firm age, R&D intensity and export activity – individually and as a signal bundle – shape...

... of planned behavior, the diffusion of innovations theory as well as the signaling theory, among other conceptual frameworks, can be used to investigate different facets of crowdsourcing and crowd-investing. The researchers relied on a grounded theory approach (Charmaz, 2014), to capture and analyze data...