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Keywords: Small travel agencies
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Journal Articles
European Journal of Innovation Management (2025) 28 (2): 560–590.
Published: 07 August 2023
...Ankita Sharma; Swati Sharma Purpose This study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC. Design/methodology...
