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Keywords: Social media strategic capability
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Journal Articles
European Journal of Innovation Management (2025) 28 (2): 631–655.
Published: 10 August 2023
...Chenxiao Wang; Fangcheng Tang; Qingpu Zhang; Wei Zhang Purpose The purpose of this study is to investigate the impact of corporate social responsibility (CSR) on innovation performance and examine the moderating role of social media strategic capability and big data analytics capability...
