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Keywords: Social value
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Journal Articles
An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context
Available to Purchase
European Journal of Innovation Management (2025) 28 (4): 1315–1341.
Published: 05 December 2023
... of the SEM model indicate that customization (CU), trust (TR), mobility (MO) and social value (SV) are the main determinants, although at a different extent of the playful experience; Moreover, gamification positively impacts attitudes and, in turn, perceived usefulness, intention to use and behavioral...
