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Keywords: Soft quality management practices
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Journal Articles
European Journal of Innovation Management (2023) 26 (5): 1333–1364.
Published: 10 May 2022
...Younès El Manzani; Mostapha El Idrissi; Zakaria Lissaneddine Purpose This study empirically analyzes the direct impacts of soft quality management practices (SQMP) and market orientation ambidexterity (MOA) on product innovation ambidexterity (PIA). It also examines the mediating role of MOA...
