... acceptance model (TAM), identifying key enablers and barriers to acceptance, as well as moderating factors such as gender, age and city size. Design/methodology/approach A survey based on validated scales from existing literature was distributed via Prolific in the US market, providing a sample of 305...

... proposes a model that integrates the theoretical construct of the technology acceptance model (TAM) with a classification of perceived benefits and risks related to cloud computing. The study employs a structural equation modeling approach to analyze data gathered through a Likert scale-based survey...