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Keywords: Technological advance
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Journal Articles
Differences between end user innovators and embedded user innovators in diffusion channel selection: the moderating role of technological advances
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European Journal of Innovation Management (2022) 25 (4): 997–1036.
Published: 09 March 2021
.... First, the authors empirically compare these two types of user innovators in terms of their diffusion channel selection. Second, the authors analyze how the technological advances of their innovations affect this difference. Design/methodology/approach Using an online questionnaire survey...
