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Keywords: Telecom industry
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Journal Articles
Perception of green brand in an emerging innovative market
Available to Purchase
European Journal of Innovation Management (2012) 15 (4): 514–537.
Published: 28 September 2012
...Barbara Bigliardi; Massimo Bertolini; Maha Mourad; Yasser Serag Eldin Ahmed Purpose The purpose of this empirical research is to study the main factors affecting the green brand preference in the telecom industry in Egypt as an example of an emerging innovative market. Design/methodology...
