...Ana Clara Berndt; Giancarlo Gomes; Felipe Mendes Borini Purpose This study aimed to analyze the role of organizational learning capability and entrepreneurial orientation on frugal innovation and, consequently, operational performance within the Brazilian textile industry. Design/methodology...

... Limited 2005 Market orientation Innovation Textile industry In the related literature, market orientation analyses have focused on two broad‐ranging approaches: the behavioural approach and the philosophical one. The concepts of innovation and market orientation are gaining ground...