Keywords: Theory of planned behavior
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Journal Articles
European Journal of Innovation Management (2025) 28 (7): 2909–2939.
Published: 12 November 2024
.... The Theory of Planned Behavior (TPB) is used as a framework to analyze these factors. Design/methodology/approach Primary data were collected via questionnaires distributed in public and private universities. In a sample of 325 students, Structural Equation Modeling with Confirmatory Factor Analysis...

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