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Keywords: Tourism businesses
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Journal Articles
The use of augmented reality technologies in tourism businesses from the perspective of UTAUT2
Available to Purchase
European Journal of Innovation Management (2025) 28 (4): 1498–1526.
Published: 26 December 2023
... with customers in a virtual environment, keyless hotel systems, the Internet of Things, augmented reality applications, smart personal assistants, digital infrastructure concepts and face recognition systems are used in tourism businesses. The place and use of augmented reality technologies in tourism...
