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Keywords: Underlying technology maturity
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Journal Articles
European Journal of Innovation Management (2013) 16 (1): 118–140.
Published: 18 January 2013
... launch by product and marketing managers. They can be distinguished, as proposed by Hultink et al. (1997) , into: Innovation Early market survival Adoption network Launch tactic Underlying technology maturity Brand awareness Brands Italy (1) strategic launch decisions, i.e...
