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Keywords: VRIO
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Journal Articles
European Journal of Innovation Management (2026) 29 (3): 770–798.
Published: 23 September 2025
... to the terms of the CC BY 4.0 licence . Dynamic capabilities Delphi method Resource-based view VRIO Digital content marketing The advent of Generative Artificial Intelligence (Gen-AI) is establishing itself as a catalyst for the widespread dissemination of Artificial Intelligence (AI) across...
