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Keywords: Value-based adoption model (VAM)
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Journal Articles
European Journal of Innovation Management (2025) 28 (8): 4041–4060.
Published: 10 October 2024
... in a beauty industry context, uses the value-based adoption model (VAM). Data were collected by means of a survey carried out on 238 Tunisian women. Subjects performed an experimental task using the virtual try-on (VTO) application in the L’Oréal website. Web-administered questionnaires were used to collect...
