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Keywords: Virtual try on
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Journal Articles
European Journal of Innovation Management (2025) 28 (8): 4041–4060.
Published: 10 October 2024
...Khawla Sekri; Olfa Bouzaabia; Haifa Rzem; David Juárez-Varón Purpose The purpose of this study is to investigate the role of using augmented reality (AR) in the form of virtual try-on technology in consumers' purchase decision-making process. Design/methodology/approach The study, executed...
