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Keywords: Visitor behavior
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Journal Articles
European Journal of Innovation Management (2025) 28 (5): 2054–2079.
Published: 31 December 2024
... Cultural heritage Visitor behavior Intention PLS-SEM In recent decades, there has been a gradual integration of innovation and technology into the realm of tourism, particularly within the domain of cultural heritage. This evolution has given rise to the field of cultural technology, which...
