Keywords: Willingness to pay
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Journal Articles
European Journal of Innovation Management (2016) 19 (4): 568–588.
Published: 10 October 2016
...Orsolya Sadik-Rozsnyai Purpose Whereas the impact of national culture on consumer innovativeness is widely discussed in the innovation literature, studies are scarce on consumer value and the related consumer willingness to pay (WTP) for innovations. Yet, innovative high-tech companies compete...

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