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Keywords: Wine business
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Journal Articles
Digital transformation in wine business – from Marketing 5.0 to Industry 5.0 in the world of wine adopting artificial intelligence
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European Journal of Innovation Management (2026) 29 (3): 728–744.
Published: 09 January 2025
... algorithms. In this respect, this study, with an exploratory intention, aims to provide evidence about the fundamental issues of AI, particularly if generative, when adapted to humanism, with a specific focus on the wine business. Design/methodology/approach An exploratory analysis, conducted...
