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Keywords: e-WOM intentions
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Journal Articles
European Journal of Innovation Management (2024) 27 (2): 628–647.
Published: 11 August 2022
... destinations. Drawing from the value and personality theories, the aim of this study is to investigate the factors determining e-WOM intentions in tourism. Design/methodology/approach Based on a sample of 469 responses collected online from a random sample of Romanians and using partial least squares...
