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Volume 10, Issue 2
1 February 1976
European Journal of Marketing Cover Image for Volume 10, Issue 2
Review Article| February 01 1976

DEFINITIONAL ISSUES

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1976
European Journal of Marketing (1976) 10 (2): 90–95.
https://doi.org/10.1108/eb060795

There are numerous issues and problems in developing a meaningful definition of the marketing channel. The literature has not reached an agreement on the exact meaning or definition of “channels”.

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© MCB UP Limited
1976
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