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Volume 23, Issue 8
1 August 1989
European Journal of Marketing Cover Image for Volume 23, Issue 8
Research Article| August 01 1989

Erratum Available to Purchase

Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1989
European Journal of Marketing (1989) 23 (8): 45–58.
https://doi.org/10.1108/EUM0000000000583

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004794. When citing the article, please cite: Gordon E. Greenley, (1984), “An Understanding of Marketing Strategy”, European Journal of Marketing, Vol. 18 Iss 6/7 pp. 90 - 103.

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© MCB UP Limited
1989
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