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Volume 26, Issue 8-9
1 August 1992
European Journal of Marketing Cover Image for Volume 26, Issue 8-9
Research Article| August 01 1992

Internationalization of Retailing: Developing New Perspectives

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1992
European Journal of Marketing (1992) 26 (8-9): 74–79.
https://doi.org/10.1108/EUM0000000000646

Reviews selected literature on international retail activity and suggests new directions for research.

Keywords: International trade, Research, Retail trade
This content is only available via PDF.
© MCB UP Limited
1992
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