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Volume 10, Issue 1
1 January 1976
European Journal of Marketing Cover Image for Volume 10, Issue 1
Research Article| January 01 1976

The response of US business to consumerism

Hiram C. Barksdale;
Hiram C. Barksdale
French University of Georgia, Georgia USA
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Wamen A. French
Wamen A. French
French University of Georgia, Georgia USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1976
European Journal of Marketing (1976) 10 (1): 13–27.
https://doi.org/10.1108/EUM0000000004995

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA.

Keywords: Consumerism, Marketing, Organizational development, USA, Economics
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© MCB UP Limited
1976
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