Advertising in France: the advertiser‐advertising agency relationship

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Research Article| January 01 1976

Michel Chevalier;

Bernard Catry

Publisher: Emerald Publishing

Online ISSN: 1758-7123

Print ISSN: 0309-0566

1976

European Journal of Marketing (1976) 10 (1): 49–59.

https://doi.org/10.1108/EUM0000000005037

Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.

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1976

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