Attempts to draw together some main implications arising from studying usage of survey data forecasting the demand for durables. Posits that re‐interview tests are important, shedding light on the influences on consumer demand, by perhaps identifying respects in which purchasers and non‐purchasers differ. Suggests that predictive models, which have some foundation, stand a better chance of confident usage. Points out that some studies appear to show cross‐sectional investigations perform reasonably well in explaining individual household behaviour, both in terms of level of outlay on consumer durables and in identifying purchasers of particular commodities. Aims to describe overall patterns of results in more general terms and to draw them together by focusing specifically on what they suggest about the nature of individual behaviour and decisions regarding consumer durables.
Article navigation
1 February 1978
Case Report|
February 01 1978
The Durable Purchasing Behaviour of the Individual Household
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1978
European Journal of Marketing (1978) 12 (2): 178–193.
Citation
Pickering J (1978), "The Durable Purchasing Behaviour of the Individual Household". European Journal of Marketing, Vol. 12 No. 2 pp. 178–193, doi: https://doi.org/10.1108/EUM0000000004967
Download citation file:
New and popular articles
Suggested Reading
Splurge purchases and materialism
Journal of Consumer Marketing (September,2008)
Determinants of Individuals’ Brand Choices: Attitudinal and Sensory Interactions
British Food Journal (September,1991)
Foulke Consumer Products, Inc.: The Southeast Region
Teaching Notes (January,2017)
Uncle Coco's Magic Shop: A Negotiation Exercise
Teaching Notes (January,2017)
Uncle Coco's Magic Shop: A Negotiation Exercise
Darden Business Publishing Cases (January,2017)
Related Chapters
Commissioning for Outcomes – An Indigenous Model in New Zealand
Generation Impact: International Perspectives on Impact Accounting
Purchasing and Supply Management: On Strategic Roles and Supplier Interfaces
No Business is an Island: Making Sense of the Interactive Business World
Consumer Concerns on Counterfeiting in the Fashion Supply Chain: Gen Y and Z Point of View
Counterfeiting and Fraud in Supply Chains
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
