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Volume 13, Issue 1
1 January 1979
European Journal of Marketing Cover Image for Volume 13, Issue 1
Research Article| January 01 1979

Marketing Teaching

Philip Law;
Philip Law
London Graduate School of Business Studies, London, UK
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Robin Wensley
Robin Wensley
London Graduate School of Business Studies, London, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (1): 15–26.
https://doi.org/10.1108/EUM0000000004928

Outlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which they are taught. Emphasizes the need for a variety of new priorities in the teaching of marketing, enabling the student to face marketing problems better.

Keywords: Marketing, Management learning, Training, Education
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© MCB UP Limited
1979
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