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Volume 13, Issue 3
1 March 1979
European Journal of Marketing Cover Image for Volume 13, Issue 3
Research Article| March 01 1979

Consumerism: The Public's Awareness of their Rights

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Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (3): 113–125.
https://doi.org/10.1108/EUM0000000004934

Investigates the awareness of the public of their rights in the buyer‐seller relationship. Presents evidence gathered from a questionnaire analysed by age, sex and socio‐economic grouping. Suggests that awareness of rights is most prominently linked to socio‐economic grouping.

Keywords: Consumer behaviour, Channel relationships, Legal matters
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© MCB UP Limited
1979
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