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Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Research Article| April 01 1979

Buy‐response Analysis: A Practical Tool of Market Research

Richard W. F. Eassie
Kraushar Andrews and Eassie Limited
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 172–182.
https://doi.org/10.1108/EUM0000000004940

Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables.

Keywords: Models, Consumer behaviour, Fast‐moving consumer goods, Consumer durables
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© MCB UP Limited
1979
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