Skip to Main Content
Article navigation
Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Research Article| April 01 1979

Pricing and Advertising Available to Purchase

Maurice W. Sasieni
Maurice W. Sasieni
Cape‐Western Reserve University, USA
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 194–198.
https://doi.org/10.1108/EUM0000000004942

Explores pricing and advertising in respect to how formal methods of research and analysis can help the pricing decision. Shows that available technique of data collection and analysis, although having limitations, can be of great help in making executive decisions.

Keywords:
Pricing policy, Advertising, Decision making, Marketing
This content is only available via PDF.
© MCB UP Limited
1979
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
594 Views
View Metrics
Navigating through turbulence – CMO’s role in times of disruption
When they like and when they comment: drivers of consumer engagement on social media
Say no to highly processed foods: do difficult-to-pronounce brand names lead to health concerns?
Killing brands with kindness: Consumer-driven online value destruction

Suggested Reading

The Involvement Model in Advertising Consumer Products Abroad
European Journal of Marketing (January,1989)
Some Aspects of Price Behaviour in Agricultural Markets
European Journal of Marketing (April,1979)
Culture change through the use of appropriate pricing systems
Engineering, Construction and Architectural Management (January,2008)
The Differential Method of Pricing
European Journal of Marketing (April,1979)
Influencing Buyer Behaviour: Processes and Strategies
European Journal of Marketing (May,1979)

Related Chapters

Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing
Review of Technologies and Disruptive Business Strategies
Mixed Messages: Examining the Early Marketing of the WNBA
The Professionalisation of Women’s Sport: Issues and Debates
Could the Level of Personal Indebtedness Influence an Auditor’s Professional Decision-Making Process?
Research on Professional Responsibility and Ethics in Accounting

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal