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Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Case Report| April 01 1979

How to Price During Inflation Available to Purchase

Joel Dean
Joel Dean
Columbia University, New York, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 213–227.
https://doi.org/10.1108/EUM0000000004944

Summarizes discussions with the chairman and president of Harris Corporation, a communications equipment and systems manufacturer in the USA. Reveals that, in an inflationary period, pricing has to anticipate the expected rate of inflation if the substance of profitability of an organization are to be safeguarded.

Keywords:
Pricing policy, Economic conditions, Inflation, USA, Harris Corporation, Communications industries
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© MCB UP Limited
1979
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