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Volume 13, Issue 4
1 April 1979
European Journal of Marketing Cover Image for Volume 13, Issue 4
Review Article| April 01 1979

Towards Restoring Equilibrium in the European Agricultural Market: The Case of Milk Products

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (4): 260–268.
https://doi.org/10.1108/EUM0000000004947

States that the continuing structural disequilibrium in the marketing of milk and milk products is of concern in the EEC. Analyses the complex intervention mechanism established by the commission for this market.

Keywords: Agriculture, Marketing, Europe, Affirmative action, Dairy industry, Marketing Strategy, European Commission
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© MCB UP Limited
1979
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