Article navigation
Volume 15, Issue 3
1 March 1981
European Journal of Marketing Cover Image for Volume 15, Issue 3
Research Article| March 01 1981

International Product Life Cycles and the International Automobile Industry

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1981
European Journal of Marketing (1981) 15 (3): 41–59.
https://doi.org/10.1108/EUM0000000004877

Attempts to use developments in the international automobile industry to explore the validity of international product life cycle theory. States that tendencies towards entropy in the automobile industry are apparent, and multinationals are not guaranteed existence.

Keywords: Product lifecycle, Motor industry, International trade
This content is only available via PDF.
© MCB UP Limited
1981
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
630 Views
3 Crossref

New and popular articles

Conceptualising wise and unwise consumption decisions
From influence to de-influence: exploring the impact of negative feedback by social media influencers
The place brand co-creation spectrum: dimensions, practices and resident roles
Social relationship formation with virtual conversational assistants: the roles of anthropomorphism and gratification

Suggested Reading

Expected value and variance of warranty cost of repairable product with two types of warranty
International Journal of Quality & Reliability Management (October,1997)
Product Life Cycle and Export Competitiveness of the UK Electronics Industry (1970–1979)
European Journal of Marketing (July,1987)
A Product Life Cycle Theory for International Trade: An Empirical Investigation
European Journal of Marketing (June,1984)
Designing products for variety and how to manage complexity
Journal of Product & Brand Management (June,1998)
Consumer perceptions of hybrid (bi‐national products)
Journal of Consumer Marketing (April,1991)

Related Chapters

Chapter 10 Specific Factor Models and Dynamics in International Trade
Contemporary and Emerging Issues in Trade Theory and Policy
Chapter 5 Fixed Transport Costs and International Trade
Contemporary and Emerging Issues in Trade Theory and Policy
Chapter 11 Skill Formation and Income Distribution in a Three Class Small Developing Economy
Contemporary and Emerging Issues in Trade Theory and Policy

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (3)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal